I’ve been in the marketing/design industry for over 20 years and I’ve worked with many copywriters and marketers along the way. For me, Anna sits at the top of this list as I’ve never met anyone who understands brands and communication like she does, especially with her skilled copywriting background. As a senior designer who has worked with Anna before, I can say I not only highly recommend her as an outstanding employee but an outstanding person overall.

It was a genuine pleasure to have Anna report to me as Head of Marketing, Brand, and Communications at Informed 365. Anna is an outstanding leader whose vision and expertise were pivotal in shaping our organisation’s marketing and communications direction.
Anna established the marketing and communications strategy at Informed 365, working in close collaboration with myself and the broader leadership team. She brought fresh ideas and deep strategic insight to the table, ensuring our approach was innovative, cohesive, and aligned with our business objectives. Her leadership in this process was instrumental in laying a strong foundation for our brand’s growth.
Anna is especially strong in content marketing, expertly crafting press releases, launch announcements, and leadership pieces that positioned Informed 365 as a thought leader in our sector. She worked closely with our partners to coordinate impactful communications and amplify our shared goals.
What truly sets Anna apart is her deep commitment to purpose and impact. She is driven not just by business outcomes, but by the positive difference she can make for our organization and the communities we serve. Her proactive approach and willingness to challenge the status quo ensure that every initiative is both innovative and meaningful.
I would highly recommend Anna to any organisation seeking a dynamic, results-driven marketing leader who is passionate about purpose, impact, and content excellence.

Anna is an exceptional marketer with a strategic mindset who has added immense value to the Janison Assessments portfolio of brands. She excels at distilling key features into compelling CVPs and translating them into effective marketing materials across product brochures, direct mail, email, and social advertising. Her superpower lies in crafting both long-form and short-form copy that drives business results. With her on your team, you can expect measurable improvements in your marketing efforts and overall business success.

Anna is a brilliant, insightful, and professional marketing manager. She is especially excellent at facilitating workshops to understand products and brands and packaging up her findings and providing excellent marketing plans and executing them. Her workshops are some of the best I have attended throughout my professional career.

Anna and I were business partners running an agency together for several years, where we helped clients across a range of industries with brand and marketing challenges, often (but not exclusively) on the web. In my experience, Anna is often the person on a creative team that comes up with the killer strategy that really nails the objective, and makes everyone else excited to be part of something that they know is going to work. I really enjoyed watching Anna engaging new clients; she has a natural talent for getting to the heart of people’s problems, combined with broad-ranging industry knowledge that she uses to ask well-informed and insightful questions. Anna has a knack for navigating complexity while communicating simply, and for helping you stay focused on getting the outcome. I am still really proud of the successful outcomes we delivered together, and I really hope we get to work on a team again in the future.

I’ve had the pleasure of working in the same team as Anna for the past 12 months and in that time, she successfully led several key brand, comms and strategy projects for Janison and its many products. Anna demonstrated excellent project management and directional skills while cultivating great working relationships with important stakeholders within the business. Anna’s approachable demeanour made her a highly valued member of the team and helped to create a wonderful team dynamic. I highly recommend Anna for any role that values excellence in marketing and strategic leadership.

Anna is an extremely knowledgeable, efficient, thorough, and creative marketing professional. Her contributions have significantly contributed to sales revenue targets, largely due to her remarkable copywriting skills, as she has a unique talent for transforming copy into compelling and engaging content that captivates audiences. Working on a comprehensive brand review and update, Anna played a pivotal role in streamlining and simplifying our product messaging, making our products more accessible and attractive to potential customers. Beyond her professional expertise, Anna is a positive, kind-hearted, and supportive mentor. I am grateful for Anna’s encouragement and constructive feedback, and I am truly thankful for her guidance and support.

I had the pleasure of reporting into Anna for 7 months at endota and I can confidently say she is one of the most talented professionals I’ve encountered in the realms of copywriting and content strategy.

Anna was also a fantastic leader who fostered a collaborative and innovative team environment and I hope to work alongside Anna again in the future.

I had the pleasure of working under Anna’s leadership, and I can confidently say she is an exceptional Marketing Manager. Her leadership and expertise have been transformative for our team. Anna has an incredible ability to create inspiring, informative, and valuable content that consistently drives results.

Under her guidance, the marketing materials were completely transformed, leading to significant sales growth.

Her dedication and positive attitude make her a joy to work with, and the Janison marketing team has been truly fortunate to have her. She will undoubtedly bring success wherever she goes next.

A true creative, Anna’s knowledge in the copy and content space is palpable, and gives her the natural ability to positively guide others through content with ease. Her people-first leadership inspires, as does her ability to lead a wider team across all aspects of content and broader marketing strategy. She is solutions-based and will work to reach a resolution, helping her team manage this process with full support. Her flair for creative writing can turn copy into written gold, with a strong interest in the poetry field contributing to many thought-provoking, emotive pieces. Anna is able to take her multi-faceted skillset and apply it to all areas of brand and content marketing, making her an asset to any team.

Anna has been part of two teams I have worked in, and I have been privileged by these opportunities. She is an experienced writer, and easy to work with. Her writing brings her humanity to copy, and this is SO IMPORTANT when building authenticity and relevance is the key to marketing success.

Anna is an amazing leader, communicator and overall great person. She understands and conveys brand incredibly well. The work she produces is top quality and I love working with her. I’ve learnt a lot from Anna! I’m so glad you’ve joined our team, you provide incredible insight and creativity.

I worked with Anna at endota spa and would highly recommend. Anna and I collaborated on many digital and brand/content projects in areas such as PPC and Strategy. A great person to have on the team and look forward to work with her again.

Loved working with Anna. She was always lovely to work with as well as being cool, calm and collected when there was lots of work on. At Crown casino, she was the only copywriter and could handle working across multiple porfolios on various platforms whilst maintaining consistency and professionalism. Highly recommend.

Anna is smart, kind, hilarious, and great at what she does. She came into our team and simplified our messaging for core products, wrote reams of amazing copy, and helped build marketing strategies that achieved great results for us.

Amazing colleague!

I’ve worked with Anna in the same Marketing team at Janison since the start of this year. Anna has played a pivotal role in developing and executing one of our largest campaigns (the ICAS 2024 school competition), in which she’s been directly responsible for branding, messaging and email marketing to Australian and New Zealand schools.

She also spearheaded the re-brand of our Academic Assessment Services (AAS) business, including the development of new collateral, sales enablement tools and direct mail packs for Australian schools (the direct mail pack which has already generated a massive 1,212% ROI in under two months!), and collaborating with the digital marketing and sales teams to re-launch our AAS website.

What I’ve really enjoyed about working with Anna is her ability to bring people together, which has been particularly valuable for our remote team, with team members dispersed across much of Australia. She’s been a true professional and team player during her team at Janison, and I’d have no hesitation recommending her to potential employers!